So you've decided to work from home running your own business. You know what products or services you intended to supply and you think you know who to sell them to. So what's next...

Well, your sales and marketing strategy could be the big difference between success and failure. You could have the best product in the world, but if you don't tell people about it - and, more importantly, tell the RIGHT people - your business will go nowhere.

Think carefully about what your product is, who will buy it (and why) and how you are going to let those people know about your product. You'll then need the confidence to be able to sell your product to your potential customers.

You also need to be aware of your financial responsibilities when running your own business. Keeping on top of your accounts is as essential a part of running your business as the products and the sales. It's important to keep clear, accurate accounts of all your business revenue and expenses to keep your business heading in the right direction and to stay on the right side of the law and the tax man.

Useful links